See this is why I think the Nielsen's are bogus and television market research is idiotic.
I think the thing about the Nielsens is that historically their sample size was tiny. They could have had ten or a hundred times as many 'families,' back in the early days and people would have been happy to do it. They started out with TV metering boxes only in a small area in Pennsylvania. Obviously they've moved beyond that. I think they do both diaries and electronic meters these days. I don't know how many people they have reporting any more. I don't know how many folks even know about the Nielsens compared to what it used to be.
I was chosen to be ratings sample person for local radio, when I was in grad school. I don't think I helped them much. In those days I was only listening to the university's FM station, which didn't have commercials.
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I think the thing about the Nielsens is that historically their sample size was tiny. They could have had ten or a hundred times as many 'families,' back in the early days and people would have been happy to do it. They started out with TV metering boxes only in a small area in Pennsylvania. Obviously they've moved beyond that. I think they do both diaries and electronic meters these days. I don't know how many people they have reporting any more. I don't know how many folks even know about the Nielsens compared to what it used to be.
I was chosen to be ratings sample person for local radio, when I was in grad school. I don't think I helped them much. In those days I was only listening to the university's FM station, which didn't have commercials.