I'm not sure they can put the DVD bit back on the table. Negotiations are dicey. It's all about who has the most power. And once you give up a negotiation point, it's hard to get it back - writing or no writing.
Oh, I'm not saying the AMPTP isn't greedy...but I don't think from their pov they are. In their pov - the WGA is greedy. Studio heads - most of them, worked their way up to the top. Treated like shit along the way. Almost going bankrupt more than once. And spending a good portion of their time brownnosing and kowtowing to bankers/shareholders and investors. If something goes wrong? It's their head on the proverbial platter not the writers/actors/etc. They see the WGA, SAG, and DGA as little kids asking for more allowance. It's an odd pov. But it makes sense if you consider the business which is pretty cut-throat. I remember talking to an IT guy who was head of IT at CBS and NBC - the stories he told me, made me cringe.
The creatives are to a degree protected from some of that. Freelancers and work-for-hire even more so.
It's like every other business on the planet. The work you create - be it cards, containers, contracts, books, etc while you are an employee for the company - belongs to the company. They pay you benefits. They pay you a salary. And they have the ability to fire you at will with 2 weeks severance. Limited vacation. And don't have to give you a raise.
IS it fair? No. Are the head-honchos greedy? Yes. But that's Capitalism. It's the nature of the beast.
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Oh, I'm not saying the AMPTP isn't greedy...but I don't think from their pov they are. In their pov - the WGA is greedy.
Studio heads - most of them, worked their way up to the top. Treated like shit along the way. Almost going bankrupt more than once. And spending a good portion of their time brownnosing and kowtowing to bankers/shareholders and investors. If something goes wrong? It's their head on the proverbial platter not the writers/actors/etc.
They see the WGA, SAG, and DGA as little kids asking for more allowance. It's an odd pov.
But it makes sense if you consider the business which is pretty cut-throat. I remember talking to an IT guy who was head of IT at CBS and NBC - the stories he told me, made me cringe.
The creatives are to a degree protected from some of that. Freelancers and work-for-hire even more so.
It's like every other business on the planet. The work you create - be it cards, containers, contracts, books, etc while you are an employee for the company - belongs to the company. They pay you benefits. They pay you a salary. And they have the ability to fire you at will with 2 weeks severance. Limited vacation. And don't have to give you a raise.
IS it fair? No. Are the head-honchos greedy? Yes. But that's Capitalism. It's the nature of the beast.