I know that quite a few people who are commenting (not just here; everywhere) on FS have not actually read the books (as stated before, I have read the first two,) but I feel like they are missing the point (if it has one.)

The books are not about BDSM, they are about a character with a need to control everything including his sexual relationships. The heroine tries (a little, not much) to fit into the submissive role, but realizes that for the most part she cannot, so rejects it. The hero (for lack of a better term) realizes that he must change (and he does) in order to have a relationship with the heroine. Yes, there is sex, a decent amount, and most of it pretty tame. Some toys are used, there is some bondage, and some spanking, but you can find that in main stream romance, so again I ask; what is the big deal about this book (just talking the sex here?)