Despite the 30% Rotten Tomatoes score, you probably rushed out and gobbled up this picture with the reckless abandon of DJ Khaled confronted with a horse trough full of fried chicken. You – the hypothetical reader whom I am very certain is terribly attractive, very intelligent, and wise beyond your years – probably want someone to explain what it is you just witnessed. I would like to offer up my expertise free of charge so that you might better understand the many layers of this motion picture event.
I know co-workers who planned on seeing it this weekend. I planned on it, until I read the reviews...and thought, ugh, I'll wait for it to appear on-demand, netflix streaming, or HBO...this sounds headache inducing.
Let's face it --- superhero flicks are like the 1950s Biblical flicks, they don't require good reviews for people to go see them. The audience who enjoys these things couldn't care less what the critics think.
[ETA: Although...it did just occur to me that they really need to do well opening weekend and the first couple of weeks out, because word of mouth won't bring in more viewers, nor will they get the repeat audience. Which means they may break records opening weekend, but will lose money in the weeks that follow. The film cost them upwards of $250Million. So to break even, they have to make close to $300 M or at the very least above $250M.
They were smart to open on Easter Weekend, where they had no competition from the Marvel Franchises. But, I don't think the film will have staying power -- it will die a quick death after about two weeks, once word gets out how horrible it is. Whether it gets a sequel depends on how fast it dies, and if it can break even. Hasn't done that yet.]
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branchandroot
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Date: 2016-03-27 01:57 pm (UTC)Despite the 30% Rotten Tomatoes score, you probably rushed out and gobbled up this picture with the reckless abandon of DJ Khaled confronted with a horse trough full of fried chicken. You – the hypothetical reader whom I am very certain is terribly attractive, very intelligent, and wise beyond your years – probably want someone to explain what it is you just witnessed. I would like to offer up my expertise free of charge so that you might better understand the many layers of this motion picture event.
http://www.theguardian.com/film/2016/mar/25/review-batman-v-superman-dawn-of-justice
I know co-workers who planned on seeing it this weekend. I planned on it, until I read the reviews...and thought, ugh, I'll wait for it to appear on-demand, netflix streaming, or HBO...this sounds headache inducing.
Let's face it --- superhero flicks are like the 1950s Biblical flicks, they don't require good reviews for people to go see them. The audience who enjoys these things couldn't care less what the critics think.
[ETA: Although...it did just occur to me that they really need to do well opening weekend and the first couple of weeks out, because word of mouth won't bring in more viewers, nor will they get the repeat audience. Which means they may break records opening weekend, but will lose money in the weeks that follow. The film cost them upwards of $250Million. So to break even, they have to make close to $300 M or at the very least above $250M.
They were smart to open on Easter Weekend, where they had no competition from the Marvel Franchises. But,
I don't think the film will have staying power -- it will die a quick death after about two weeks, once word gets out how horrible it is. Whether it gets a sequel depends on how fast it dies, and if it can break even. Hasn't done that yet.]