As it happens I was just commenting to someone else about it on their post and they were underwhelmed and pointed out that if it had been a good movie the word of mouth would be keeping it going but it's not.
Doctor Strange, right?
Yeah. It's the return audience. I was discussing this with mother - who also watched it on Saturday, for Benedict Cumberbatch. She was disappointed with it as well or underwhelmed. But we both agreed - the film didn't bring in the return audience. That's why Spiderman did so well - people went back to see it more than once, and brought friends. So return audience plus word of mouth.
Strange got people in opening weekend - with the marketing buzz, and trailer, and Spiderman cameo, but made the mistake of not building on the Spiderman bit. Instead they went with WandaVision (and not quite as many people saw WandaVision or cared.) So when they didn't get what the trailer and Spiderman promised, they got disappointed, and underwhelmed, and did not return.
Return audience is crucial.
I liked The Eternals better than Doctor Strange actually - I felt it had more oomph and better special effects, which is an odd thing to say. And not what I thought I'd say prior to seeing Strange.
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branchandroot
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Date: 2022-06-27 02:08 am (UTC)Doctor Strange, right?
Yeah. It's the return audience. I was discussing this with mother - who also watched it on Saturday, for Benedict Cumberbatch. She was disappointed with it as well or underwhelmed. But we both agreed - the film didn't bring in the return audience. That's why Spiderman did so well - people went back to see it more than once, and brought friends. So return audience plus word of mouth.
Strange got people in opening weekend - with the marketing buzz, and trailer, and Spiderman cameo, but made the mistake of not building on the Spiderman bit. Instead they went with WandaVision (and not quite as many people saw WandaVision or cared.) So when they didn't get what the trailer and Spiderman promised, they got disappointed, and underwhelmed, and did not return.
Return audience is crucial.
I liked The Eternals better than Doctor Strange actually - I felt it had more oomph and better special effects, which is an odd thing to say. And not what I thought I'd say prior to seeing Strange.