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1. I spent some time trying to explain the complicated way advertisers and networks determine who is watching what and how much. And why, how much or how often or whether you watch a series is irrelevant unless you have been contacted by a marketing data service with the request to monitor your television viewing habits. They can't and don't have the ability to track what you watch without your consent -- at least not at the moment.
Subscription channels are a bit different -- they can track how many subscribers they have and may be able to track how many people watch certain shows.
In the US, most, not all, television series are supported by advertising dollars. Advertisers decide where to put their dollars based on which shows get the most viewers who would be interested in buying their specific products. Most of the television shows in the US up until maybe a month or so ago, when Netflix went nuts and decided to put forth 700 new series, were not subscription based but advertising dollar based.
For example: "Soap" Operas got their name based on the fact that many advertisers decided that the viewers who watched daytime melodramas or operas would want to buy soap or household cleaning products, mainly because it aired during the daytime and most of the people watching it tended to be housewives who cleaned. (Daytime Melodramas aka Daytime Soaps started in the 1930s on radio and then jumped to television in the 1950s. At that time, many women were housewives not working. And it was targeted at them.)
Another example: The Superbowl has the most expensive ads. A co-worker who used to work in advertising told me that ad space for the Superbowl goes for over $1Million. We're talking a one-minute ad here. It's premium space because the advertisers know that over 100 million will watch.
And the demographic is men from 18-65, who are big spenders. Typically the male head of a household controls the spending -- and they will spend money on things like cars, vacations, television sets, electronics, and snack foods. (This is marketing and advertiser thinking.)
The key demo group -- from a marketing and advertising standpoint -- is the 18-35 year old demographic. Why? This group doesn't care about saving money, and tends to spend more on technological gadgets, food, cars, vacations, movies, entertainment, etc. The 35-45 is a bit more conservative, and the 45-75 is in retirement and health issues.
This group is tracked by various marketing data research firms. You'll see their representatives from time to time on streets or malls taking surveys. Sometimes they call you and ask a bunch of invasive personal questions. They break the group up into various sectors, suburban, urban, etc. And Professionals to non-professionals, high school graduates, to college. And determine who are the big wage earners and spenders.
For television, radio, internet -- they track this group and others via random selection and monitoring of viewing habits. Not everyone is tracked. Actually only a small portion of the population is tracked. They will contact you, ask you a bunch of questions, have you fill out various forms and then decide if you are needed for their survey. Do they have another person within your age range and demographic, more than twenty in your area, or do they need you too?
( Read more... )
[See? Evil Marketing People rule the world. If you want to shut down a television show? Go after it's advertisers -- which is what the Parkland Students did. If you want to save one? Go after the advertisers. That's actually how fans saved Cagney and Lacey years ago. Netflix's save of Sense8 - wasn't ad dollar related it was subscriber dollar related, so different tracking. Also, I'm considering kicking broadcast channels and cable to the curb and just going streaming soon. Streaming is in some respects cheaper. ]
2. List of Shows Renewed and Cancelled for 2018-2019
Cancelled Shows
Shows I watch and liked that got cancelled. (Although I no longer get that upset, I stopped investing a while back. Mainly because I don't have mainstream taste -- I tend to like shows that the representative random sampling doesn't like. And despise the ones that they do like. So, throughout my life -- I've dealt with ..."oh, damn it, why they cancel that brilliant show and leave this piece of stinking crap on the air. Those frakking bastards."]
( Read more... )
I'm not surprised that any of them got axed. And to be honest the only one I'm somewhat upset over is Lucifer. But...
Shows that got saved and no time to list all of them.
( Read more... )
Many of the ones that have been renewed, I've never seen or heard of. Which is interesting.
Also, there are a lot of television shows people are watching that are basically copies of each other..such as Chicago Fire, Chicago Med, Chicago PD, Project Runway, Project Runway All Stars, Voice, American Idol, all of which feel like franchises.
There's a few that have been that I may try -- mostly on Netflix and Hulu.
Jessica Jones and The Punisher got renewed. Haven't been able to watch either this year. Not in the mood.
Shows that I've loved that were cancelled in the past often on cliff-hangers:
* Wonderfalls
* Angel
* Now and Again
* Firefly
* Earth 2
* Battlestar Galatica (v.1)
* Farscape
* Sense8
* Fame
There's others I'm sure. Those are just the ones I can remember.
Subscription channels are a bit different -- they can track how many subscribers they have and may be able to track how many people watch certain shows.
In the US, most, not all, television series are supported by advertising dollars. Advertisers decide where to put their dollars based on which shows get the most viewers who would be interested in buying their specific products. Most of the television shows in the US up until maybe a month or so ago, when Netflix went nuts and decided to put forth 700 new series, were not subscription based but advertising dollar based.
For example: "Soap" Operas got their name based on the fact that many advertisers decided that the viewers who watched daytime melodramas or operas would want to buy soap or household cleaning products, mainly because it aired during the daytime and most of the people watching it tended to be housewives who cleaned. (Daytime Melodramas aka Daytime Soaps started in the 1930s on radio and then jumped to television in the 1950s. At that time, many women were housewives not working. And it was targeted at them.)
Another example: The Superbowl has the most expensive ads. A co-worker who used to work in advertising told me that ad space for the Superbowl goes for over $1Million. We're talking a one-minute ad here. It's premium space because the advertisers know that over 100 million will watch.
And the demographic is men from 18-65, who are big spenders. Typically the male head of a household controls the spending -- and they will spend money on things like cars, vacations, television sets, electronics, and snack foods. (This is marketing and advertiser thinking.)
The key demo group -- from a marketing and advertising standpoint -- is the 18-35 year old demographic. Why? This group doesn't care about saving money, and tends to spend more on technological gadgets, food, cars, vacations, movies, entertainment, etc. The 35-45 is a bit more conservative, and the 45-75 is in retirement and health issues.
This group is tracked by various marketing data research firms. You'll see their representatives from time to time on streets or malls taking surveys. Sometimes they call you and ask a bunch of invasive personal questions. They break the group up into various sectors, suburban, urban, etc. And Professionals to non-professionals, high school graduates, to college. And determine who are the big wage earners and spenders.
For television, radio, internet -- they track this group and others via random selection and monitoring of viewing habits. Not everyone is tracked. Actually only a small portion of the population is tracked. They will contact you, ask you a bunch of questions, have you fill out various forms and then decide if you are needed for their survey. Do they have another person within your age range and demographic, more than twenty in your area, or do they need you too?
( Read more... )
[See? Evil Marketing People rule the world. If you want to shut down a television show? Go after it's advertisers -- which is what the Parkland Students did. If you want to save one? Go after the advertisers. That's actually how fans saved Cagney and Lacey years ago. Netflix's save of Sense8 - wasn't ad dollar related it was subscriber dollar related, so different tracking. Also, I'm considering kicking broadcast channels and cable to the curb and just going streaming soon. Streaming is in some respects cheaper. ]
2. List of Shows Renewed and Cancelled for 2018-2019
Cancelled Shows
Shows I watch and liked that got cancelled. (Although I no longer get that upset, I stopped investing a while back. Mainly because I don't have mainstream taste -- I tend to like shows that the representative random sampling doesn't like. And despise the ones that they do like. So, throughout my life -- I've dealt with ..."oh, damn it, why they cancel that brilliant show and leave this piece of stinking crap on the air. Those frakking bastards."]
( Read more... )
I'm not surprised that any of them got axed. And to be honest the only one I'm somewhat upset over is Lucifer. But...
Shows that got saved and no time to list all of them.
( Read more... )
Many of the ones that have been renewed, I've never seen or heard of. Which is interesting.
Also, there are a lot of television shows people are watching that are basically copies of each other..such as Chicago Fire, Chicago Med, Chicago PD, Project Runway, Project Runway All Stars, Voice, American Idol, all of which feel like franchises.
There's a few that have been that I may try -- mostly on Netflix and Hulu.
Jessica Jones and The Punisher got renewed. Haven't been able to watch either this year. Not in the mood.
Shows that I've loved that were cancelled in the past often on cliff-hangers:
* Wonderfalls
* Angel
* Now and Again
* Firefly
* Earth 2
* Battlestar Galatica (v.1)
* Farscape
* Sense8
* Fame
There's others I'm sure. Those are just the ones I can remember.