Spontaneous Musings

I get the sense that networks are really struggling to figure out how to judge ratings any more, particularly this year. Overnights seem to not give an accurate picture at all. For example, overnights for OUAT's premiere ep this year seemed to indicate it was in danger, but once the later ratings came in, as well as the Live DVR ratings, it turned out that it was the top non-sports show of the night, a status that it's retained each week since then. Meanwhile, Sleepy Hollow's ratings jump a whopping 75% between initial overnights and when the rest of the ratings are factored in. This year more than ever, not only do traditional ratings not seem to matter as they used, but a lot of the networks seem, for the first time, to actually be paying attention to that. It's gotten to the point where I've just started completely ignoring ratings. Because there's also so many other factors...which network it is, what the competition is, etc. For ex, they seem to judge any show that airs against Big Bang on a curve, because it's impossible to compete with it.